Drives Creative is currently producing some select automotive films in the fields of design and motorsport. Early on, we realized that we had unprecedented access to many of the top people in the industry, usually with one-on-one interviews. We recognized the potential of gathering footage for a documentary and by adding in one or two questions or topics we would collect some of the shared knowledge from head designers, project managers, board members and others.



The cars we see on the roads today all had their beginnings as lines on paper, usually sketches quickly made with a pen in an attempt to capture a feeling or a thought before it escaped a designer’s mind. Whether it is a concept car, built for an auto show or a concept lawn, or a production car built to satisfy the masses, they were all a product of a designer’s hand, working with repetitive motions across paper, a product of their sense of space and proportion.

This film attempts to capture the spirit of car design, from the very beginning sketches to the final product. It looks into the creative process from the point of view of many of today’s top designers as well as design heads, executives and board members of the world’s top automotive brands.

Interviews for the film include the following:

Adrian Van Hooydonk, Head of Design, BMW Group

Karim Habib, Head of Design, BMW

Luc Donckerwolke, Chief Design Officer, Hyundai and Kia Motors (formerly Head of Design, Bentley, Lamborghini)

Shiro Nakamura, Chief Creative Officer, Nissan

Bob Lutz, Former Automotive Executive, GM, Chrysler, BMW and Ford

Fabio Filippini, Chief Creative Officer, Pininfarina SPA

Brett Boydell, Head of Interior Design, Bentley Motors

Sang yap Lee Head of Exterior Design, Bentley Motors

Daniel Hahn, Lead Designer, BMW Designworks USA (BMW i3 Concept)

Nader Fagihzadeh, Designer, BMW (BMW 6 Series)

Nori Harada, Zagato SPA

Benoit Jacob, Head of Design, BMW i

Domagoj Dukec, Head of Exterior Design, BMW

Christine Parks, Interior Designer, Cadillac

Eric Clough, Head of Interior Design, Cadillac

Florian Nissl, Designer, BMW and MINI

Christopher Weil, Head of Exterior Design, MINI

Etienne Iliffe-Moon, Director of Industrial Design with BMW Group Designworks

Ben Bowlby, Engineer and Designer of the Deltawing and Nissan ZEOD RC

Alexandra McGill, Lead Designer, BMW Designworks USA